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Dreamtex presents The Elf on the Shelf® Home Textile Collection

Christmas has come early this year for Dreamtex, who are very excited to present the first ever The Elf on the Shelf® home textile collection in the UK!

The Elf on the Shelf® is a Christmas tradition where a Scout Elf is sent from the North Pole to help Santa Claus know who is naughty & who is nice. When a family adopts & names a Scout Elf, the Elf receives Christmas magic to fly to the North Pole each night to check in with Santa Claus. Each morning the elf returns to his or her family & perches in a different place to watch the day’s fun.

“Children can’t wait to find their Elf each morning in the run up to Christmas,” said Andrew Downie, Commercial Director at Dreamtex. “This has become a firmly established tradition in the US & given the high level of demand for The Elf on the Shelf® Scout Elf & storybook here in the UK, we are thrilled to be part of the festive fun. 10m+ Scout Elves have already been adopted across 8 countries through Santa-approved centres.”

The Dreamtex range includes soft 100% brushed cotton duvet sets in junior, single & double sizes & coral fleece blankets, all designed to keep everyone warm & cosy this Christmas.