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Dreamtex readies for key Christmas period

With Christmas just around the corner, Dreamtex are celebrating with the successful launch of three festively-themed Christmas collections based on the Elf on the Shelf, The Grinch and the increasingly popular Emoji brand.

The Emoji range features a fun collection of holiday icons in singles and doubles in easy-care poly-cotton. Meanwhile, Whoville’s grumpy recluse has inspired two designs – the classic red and green ’12 Days of Christmas’ for general release and retailer exclusive ’Merry Grinchmas’ both in singles and doubles, with co-ordinating thick luxury fleece blanket.

The Elf on the Shelf collection includes soft 100% brushed cotton duvet sets in junior, single and double sizes as well as soft coral fleece blankets.

“Although the UK has seen a surge in popularity in recent years for holiday themed merchandise such as Christmas jumpers, it’s never really been done on children’s licensed bedding before,” said Anthony Duckworth, MD.

“We started developing the idea last year and decided to dip our toes in the water with three key licences and have been genuinely surprised by the response from retail which has been amazing. The demand for festive themed bedrooms has really taken off and we are already developing new collections for 2018.”