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Dreamtex signs up for Bush Baby World

Brands with Influence add two more licensees to the growing Bush Baby World range.

Dreamtex Ltd for bedding & Ravensburger Ltd for puzzles & games have joined the growing list of licensees for the hot new property, Bush Baby World. This September has seen Golden Bear air freighting additional stock into UK stores to keep pace with demand and the cute cuddly Bush Babies are now attracting further attention from other licensing categories.

The innovative new Bush Baby toy range has seen unprecedented sales in its first month which has led to retailers looking for wider ranges of products based on the much loved characters and stories.

Brands with Influence is showcasing the brand at BLE next month (stand Q20) where there will also be a chance to meet the Princess Melina costume character which is being produced by Rainbow Productions. Princess Melina is one of the best selling toys so far & children are really engaging with her character.

Talking about the brand, Anthony Duckworth of Dreamtex explained why they wanted to get involved, “We are absolutely delighted to be working again with Brands with Influence on Bush Baby World. We were all really taken with the property when it was first presented to us as it’s extremely cute & the idea of the Dream Tree with its sparkly dream dust is just perfect for a child’s themed bedroom, not to mention the incredible response it has already received on YouTube & social media. The toy sales have been very impressive so far too & we know Golden Bear will do a fantastic range of product. Our designers are having great fun putting the collection together, with various textures & glitter printing techniques, it’s going to be fantastical!”

Benn Bramwell of Ravensburger added, “We’re excited to be part of Bush Baby World & will launch our puzzle range in time for Christmas 2017. We’re confident that these cute & cuddly characters will be a hit with our customers & consumers alike.”