The Point.1888 has partnered with licensing specialist Dreamtex Ltd. for a home textile collection inspired by the hottest new craze in the collectible world, L.O.L. Surprise! ™.
The agreement, negotiated by The Point.1888 on behalf of MGA Entertainment, Inc., includes bedding, curtains, towels, blankets, cushions, rugs & wall decor for the U.K. & Ireland.
Featuring the fierce, fashionable dolls & their accessories, the collection includes an innovative 2-in-1 surprise reversible cushion, which will launch later this year.
“L.O.L. Surprise! is currently the #1 selling toy in the U.K. We are already seeing huge interest in the collection & a rapidly growing order book,” said Andrew Downie, Commercial Director of Dreamtex. “It’s a fantastic concept that has really captured the interest of children around the world with its many different layers of exciting surprises. We’re looking forward to developing the collection further with L.O.L. Surprise! Pets & retail exclusive designs.”