To millions of people across the world a text message would not be complete without a cute little animal picture, tears of joy face or heart or lipstick mark alongside, to express phrases and emotions better.

Emojis (or picture-characters) have become so popular the word has been added to the Oxford English Dictionary and is the UK’s fastest growing language!

The registered trademark has now been brought to the mass market, with more than 180 license partners across all major product categories including stationery, homewares, toys, apparel, personal care and accessories.

Emoji® has successfully established itself as an iconic lifestyle brand with infinite design options and key retail listings worldwide.