The Gruffalo

The Gruffalo is one of the world’s best-loved monsters. Since it was first published in 1999, the award-winning story of his encounter with the little brown mouse in the deep dark wood has sold more than 13.5 million books worldwide. The total brand worth is over £35m at retail.

Created by Julia Donaldson and Axel Scheffler, The Gruffalo is a modern classic with both mouse and monster becoming stars of stage and screen as well as story-time favourites.

http://www.gruffalo.com

(C) Julia Donaldson and Axel Scheffler 1999.

Multi-Award Winner

including the Nestlé Smarties Prize and the Blue Peter Award for The Best Book to Read Aloud

Primary Audience

5-10 Years. Viewed by over 2 million people on Christmas day 2014.

The Gruffalo live

UK Tour Oct – Nov 2015

BBC Licence

Re-newed for 5 years

17,897,292

Likes on Facebook

13,500,000

Books sold worldwide