The Gruffalo is one of the world’s best-loved monsters. Since it was first published in 1999, the award-winning story of his encounter with the little brown mouse in the deep dark wood has sold more than 13.5 million books worldwide. The total brand worth is over £35m at retail.
Created by Julia Donaldson and Axel Scheffler, The Gruffalo is a modern classic with both mouse and monster becoming stars of stage and screen as well as story-time favourites.
(C) Julia Donaldson and Axel Scheffler 1999.