The Very Hungry Caterpillar

The Very Hungry Caterpillar was originally published in 1969 and has since eaten its way into the hearts of literally millions of children all over the world. Written and illustrated by Eric Carle, (who said he originally got the idea from a hole puncher!) the book helps to teach children the days of the week, counting, nutrition and more. It has been translated into more than 50 languages and has sold over 33 million copies.

TM & (C) 2015 Eric Carle LLC.

Ultimate book 2014

Voted ultimate book for under 5’s

Primary Audience

Pre-school brand loved by children and parents

Most read children’s book

In Britain – Early Learning Centre report Feb 12

My Very 1st App

Reached #1 in education apps after 5 days


Brand awareness in UK


Licensees in 13 countries