tokidoki, which translates to ‘sometimes’ in Japanese, is an internationally recognized & iconic lifestyle brand based on the vision of Italian artist Simone Legno & his partners, serial entrepreneurs Pooneh Mohajer & Ivan Arnold.

Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters & emerged as a sought after global lifestyle brand.

tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys & more. Simone Legno, tokidoki’s creative director, was born in Rome & from a very young age developed a deep love of Japan & a fascination with world cultures. As a result of Legno’s unique talent & creativity, tokidoki has grown exponentially. Legno has become a frequent speaker & exhibitor throughout the world at museums, universities & conferences.

As an innovative company, tokidoki is known not only for its eye-popping aesthetic & criminally cute characters, but also its megawatt partnerships with the likes of brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel & others.

©TOKIDOKI, LLC. Designed by Simone Legno