“Believe in Extraordinary”
The British Olympic Association (BOA) is the National Olympic Committee (NOC) for Great Britain and Northern Ireland. It was formed in 1905 in the House of Commons and now includes as its members the 35 National Governing Bodies of each Olympic sport, both summer and winter. Great Britain played host to the Olympic Games in 1908, 1948 and 2012, making London the only city to have staged the Games on three separate occasions.
Their vision is to inspire the nation with Olympic athletes in the pursuit of excellence and their mission is to bring the country together behind a team everyone can believe in through the power of the Olympic Values. Their strapline – Believe in Extraordinary – encapsulates what drives Team GB athletes, how the nation is moved by the power of their achievements and represents a motto to inspire us all to believe that we too can achieve our personal best.
Team GB Lion’s head TM © BOA 2020