Who We Are | Dreamtex Ltd

ABOUT US

Award-winning boutique licensee offering a bespoke, innovative approach to licensed merchandise & the brands we represent.

The company, established in July 2012, was founded & is owned by Anthony Duckworth, Andrew Downie & Jo Duckworth. Bringing a wealth of knowledge & expertise to the home textile category, our thoughtful approach to product development, unwavering commitment to quality & resolution to create consistently best-in-class licensed merchandise, has resulted in the company’s steady growth & increased market share.

We have developed excellent working relationships with major entertainment companies on key brands & our personal approach to retail has ensured the successful implementation of many exclusive ranges & retailer-centric promotions.

Corporate social responsibility is of the utmost importance to us, we are a member of independent organisation Sedex & we work closely with Sedex & Oeko-Tex approved factories across the globe, to ensure that international ethical standards are constantly being met.

We continue to build on our success in the UK whilst exploring new European opportunities.

ABOUT US

Award-winning boutique licensee offering a bespoke, innovative approach to licensed merchandise & the brands we represent.

The company, established in July 2012, was founded & is owned by Anthony Duckworth, Andrew Downie & Jo Duckworth. Bringing a wealth of knowledge & expertise to the home textile category, our thoughtful approach to product development, unwavering commitment to quality & resolution to create consistently best-in-class licensed merchandise, has resulted in the company’s steady growth & increased market share.

We have developed excellent working relationships with major entertainment companies on key brands & our personal approach to retail has ensured the successful implementation of many exclusive ranges & retailer-centric promotions.

Corporate social responsibility is of the utmost importance to us, we are a member of independent organisation Sedex & we work closely with Sedex & Oeko-Tex approved factories across the globe, to ensure that international ethical standards are constantly being met.

We continue to build on our success in the UK whilst exploring new European opportunities.

DHX BRANDS, DREAMTEX AND IN THE NIGHT GARDEN’S IGGLEPIGGLE UNFURL POLAR FLEECE BLANKET AT ALTON TOWERS RESORT FOR GUINNESS WORLD RECORDS™ TITLE

Guinness World Records on hand to verify the record to celebrate the first anniversary of the In the Night Garden Ride at CBeebies Land

DHX Brands, the consumer-products and brand-management arm of DHX Media, set a new Guinness World Records title today as In the Night Garden’s Igglepiggle, known by millions of children for his little red comfort blanket in the hit CBeebies’ series, unfurled the largest-ever polar fleece blanket.

The record-breaking attempt was organised to celebrate the first anniversary of the popular In the Night Garden ride at CBeebies Land, Alton Towers Resort.

Made by Dreamtex Ltd, which manufactures the In the Night Garden Home Textile Collection, the record-setting blanket measures in at 98.8m sq. A Guinness World Records adjudicator verified the new Guinness World Records title, presenting Igglepiggle with an official certificate to mark the achievement.

A special party to celebrate the anniversary of the ride will also be held at the resort later in the day, attended by families and familiar characters from the show.

The giant blanket has been lovingly made by Dreamtex as a recreation of Igglepiggle’s favourite possession using red fleece material, blue stitching and clear thread. With a normal children’s blanket measuring 120cm x 150cm, the blanket would be big enough to cover 56 standard children’s beds. It took the team just eight days to make the blanket, which weighs 20kg and required 70m of thread around the outside.

Victoria Bushell, VP Global Brand Management, DHX Media said: “We know that In the Night Garden is an integral part of little ones’ bedtime routines so we felt creating the world’s largest and brightest snuggly polar fleece blanket – as verified by Guinness World Records – was a fitting way to mark the first anniversary of the In the Night Garden ride at Alton Towers. The ride has been a huge success since it launched and has been visited by thousands of parents and children over the last 12 months.”

“We were delighted to be part of this Guinness World Records title attempt, it’s a little different to what we normally do,” says Anthony Duckworth, MD from Dreamtex. “It was a big challenge to make but great fun.”

The ride at Alton Towers Resort has proven to be a big hit at CBeebies Land since its launch last year. The ride sees families setting sail in real boats to take a leisurely cruise through a real Night Garden, with all the familiar characters on hand to provide some colourful fun including Igglepiggle, Upsy Daisy, Makka Pakka and the Tombliboos. Read the full write-up here

For more information, please contact:

Aimee Norman at DDA Blueprint PR +44 (0) 20 8985 4708 or aimee@ddablueprint.com

Or Jo Duckworth at Dreamtex Ltd +44 (0) 844 499 8465 or jo@dreamtexltd.com

ABOUT US

ABOUT US

DHX BRANDS, DREAMTEX AND IN THE NIGHT GARDEN’S IGGLEPIGGLE UNFURL POLAR FLEECE BLANKET AT ALTON TOWERS RESORT FOR GUINNESS WORLD RECORDS™ TITLE

THE NEW WORLD RECORD!