eOne continues to grow new preschool brand PJ Masks, welcoming new agents and licensees.
A swathe of new UK partners have signed up, with new ranges due to launch in summer 2017. These include VMC (accessories), Amscan (dress-up), MV Sports (wheeled toys), Worlds Apart (homewares), Spearmark (lighting), Sambro (stationery), Kinnerton (confectionery) and Dreamtex (bedding and bedroom accessories).
The show is enjoying strong ratings on Disney Junior and Tiny Pop. Since launching on Tiny Pop in February 2017, PJ Masks has reached over 1.1m children and is consistently one of the channel’s top 3 shows.