L.O.L. Surprise!

MGA Entertainment’s global pop culture phenomenon & hottest new craze in the collectible world has transfixed youth worldwide with its combination of unboxing, collecting & fashionable doll surprise inside.

L.O.L. Surprise! taps into the toy unboxing craze by enticing kids to unwrap layers of surprises ultimately revealing fierce & fashionable dolls that are packed with personality.

Launched in December 2016 with only digital marketing, L.O.L. Surprise! quickly became one of the best-selling toys of 2017 worldwide & was selected as a finalist for the Collectible of the Year award.

The NPD Group recently listed 3 L.O.L. Surprise! products among the top 10 US fastest-selling toys & the L.O.L. Surprise! collection appeared on the list more times than any other brand.

L.O.L. SURPRISE! TM & © MGA Entertainment, Inc.